People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

You will encounter many distractions and many temptations to put your goal aside: The security of a job, a wife who wants kids, whatever. But if you hang in there, always following your vision, I have no doubt you will succeed.
Larry Flynt

Have you ever tried to hire a new employee? While looking for a job is tough, finding a good employee is no picnic either. Picture yourself as the CEO of a small to midsize company looking for a new CFO. After carefully constructing your ad, you wade through scores of resumes, schedule and conduct several rounds of interviews, screen the princes from the frogs, and hope when you choose the best candidate, he will say yes. For a busy executive, this can be a long, expensive, and nerve-racking process with no guarantee of a positive result.