Nothing is particularly hard if you divide it into small jobs
Henry Ford

People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

I've got the greatest job in the world. There's no other job in government where cause and effect is so tightly coupled where you can make a difference every day in so many different ways and in so many different people's lives. It's a great challenge.
Michael Bloomberg