People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

Successful people begin where failures leave off. Never settle for 'just getting the job done.' Excel!
Tom Hopkins

Most new jobs won't come from our biggest employers. They will come from our smallest. We've got to do everything we can to make entrepreneurial dreams a reality.
Ross Perot