People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

I could have closed down bits of British Home Stores to make more money but it's not my style. I want to make my money as a retailer, not by putting people out of work.
Philip Green

It's just a job. Grass grows, birds fly, waves pound the sand. I just beat people up
Muhammad Ali