A great resume can get you invited to the penthouse, where your masterful interviewing techniques will lead to a great opportunity complete with a substantial raise and a covered parking spot with your name on it.
There is no universally preferred format. Many job seekers spend days perfecting their resumes, agonizing over whether to use a chronological format or a functional one. This question may be akin to figuring how many angels will fit on the head of a pin. There is no one perfect resume to suit every employer's needs. But there is a perfect resume for a specific opportunity. If you are going to focus on perfection, do it on an individual, rather than a global basis.
People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.