A great resume can get you invited to the penthouse, where your masterful interviewing techniques will lead to a great opportunity complete with a substantial raise and a covered parking spot with your name on it.

A date is a job interview that lasts all night. The only difference between a date and a job interview is that there are not many job interviews where there's a chance you'll end up naked at the end of it.
Jerry Seinfeld

Networking with follow-up is the most effective. The key to a successful job search is contacts. Most people can sell themselves better in person than on paper. While the tailored resumes you send to search firms, ads and direct mail targets are important and deserve your attention, they will never possess the power of a good relationship.