If your resume will be read by a resume scanning program for key words, it's absolutely imperative that those key words be included in your text. Consequently, tailoring your resume to an ad, networking recommendation or job description is probably even more important than if a person were doing the initial screening. In this respect people-scanned and computer-scanned resumes are very similar. However, because some computer scanners have difficulty reading vertical lines, italics and unusual type fonts, techniques you might use to grab the attention of recruiters can be misinterpreted by a computer. If your resume is likely to be scanned, keep the format simple and use only boldface type and bullets to highlight major points.

My main job was developing talent. I was a gardener providing water and other nourishment to our top 750 people. Of course, I had to pull out some weeds, too.
Jack Welch

A great resume can get you invited to the penthouse, where your masterful interviewing techniques will lead to a great opportunity complete with a substantial raise and a covered parking spot with your name on it.