If your resume will be read by a resume scanning program for key words, it's absolutely imperative that those key words be included in your text. Consequently, tailoring your resume to an ad, networking recommendation or job description is probably even more important than if a person were doing the initial screening. In this respect people-scanned and computer-scanned resumes are very similar. However, because some computer scanners have difficulty reading vertical lines, italics and unusual type fonts, techniques you might use to grab the attention of recruiters can be misinterpreted by a computer. If your resume is likely to be scanned, keep the format simple and use only boldface type and bullets to highlight major points.

Employers don't consider your resume follow-up a waste of their time. While there will always be potential employers who are firm believers in the "don't call us, we'll call you" approach, most recruiters admire candidates who make an ef fort to follow up on their resumes. Follow-up shows both initiative and persistence, traits good managers love, especially in individuals who are applying for positions with major responsibilities. Don't worry about seeming too enthusiastic. Company representatives enjoy being pursued. It massages their egos and reminds them their company is worth courting.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.
Philip Knight