People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

It is extremely unlikely that anyone coming out of school with a technical degree will go into one area and stay there. Today's students have to look forward to the excitement of probably having three or four careers.
Gordon Moore

My main job was developing talent. I was a gardener providing water and other nourishment to our top 750 people. Of course, I had to pull out some weeds, too.
Jack Welch