Just about every cover letter sent in response to an ad begins in the following style, "To Whom It May Concern: This letter is in response to your ad in the National Business Employment Weekly for . . ." Rather uninspiring, isn't it? Is it any wonder the few individuals who research a company, then use the information to formulate their cover letter's f irst paragraph, have a tremendous advantage over their complacent competitors? In the resume derby, everything you do to distinguish yourself moves you another length ahead of the pack.

No one can help you in holding a good job except Old Man You.
Edgar Watson Howe

Executive search firms need a good resume from you, but they also must have a search assignment that matches your background before they can be of service. Headhunters do not market you. They find the best candidates for client job openings. Their clients are companies that pay their fee or retainer. Don't expect a headhunter to make you her number one marketing project. Conducting your search campaign isn't her job, it's yours.