You look for stars. You look for the makeup of artists who can have long lasting careers and who could be headliners.
Clive Davis

No one can help you in holding a good job except Old Man You.
Edgar Watson Howe

Just about every cover letter sent in response to an ad begins in the following style, "To Whom It May Concern: This letter is in response to your ad in the National Business Employment Weekly for . . ." Rather uninspiring, isn't it? Is it any wonder the few individuals who research a company, then use the information to formulate their cover letter's f irst paragraph, have a tremendous advantage over their complacent competitors? In the resume derby, everything you do to distinguish yourself moves you another length ahead of the pack.