Most new jobs won't come from our biggest employers. They will come from our smallest. We've got to do everything we can to make entrepreneurial dreams a reality.
Ross Perot

People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

Executive search firms need a good resume from you, but they also must have a search assignment that matches your background before they can be of service. Headhunters do not market you. They find the best candidates for client job openings. Their clients are companies that pay their fee or retainer. Don't expect a headhunter to make you her number one marketing project. Conducting your search campaign isn't her job, it's yours.