People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.

People can be unreliable and disloyal; possessions can lose their value; jobs that once stimulated you can become boring. But principles remain steady through it all.
Nido Qubein

You know you are on the road to success if you would do your job, and not be paid for it.
Oprah Winfrey